We thrive to be the pioneer of new and exciting culture.
Constantly seeking for the newest and fresh brand to push out in to the fashion industry.
We aim to provide excitement and inspiration to our customers.


While countless brands exist in the bustling fashion industry, our aim is to discover and hand select brands that has the potential to lead the next fashion scene in Japan. In the process of the search, we intentionally look for goods that best represent the lifestyle and environment the brand was born in. We are advocates of sharing and encouraging different lifestyles and mindset through our goods, with the hope that it will become apart of our customers everyday use. Through our search, we have discovered the eyewear brand SABRE, serving you playful California beach vibes, Boston based helmet brand Bern, a brand focusing on fashionable and highly durable helmets. We have over 300 retail accounts nationwide, varying from high end department store, specialty store to street and fashion boutiques.



    Hybrid reading glasses brand.
    For those in denial of aging...DONT PANIC
    Fashionable and multi-functional reading glasses designed in Tokyo.

  • INUK

    A bag brand inspired by the history and lifestyle of the indigenous people, Inuit. For centuries Indigenous people have carried their belongings on their backs using natural materials which were durable to face all perils of traveling. Taking this carry culture concept into their products, INUK values high functioning and durable bags. Designing products that aren’t trend based but practical, simple and timeless.


    SABRE, Designed in Byron Bay, the brand image is based around lively and playful vibes of California’s New Port Beach. The founder Brooke McGregor also takes up the role as a product designer. With his great familiarity with the sub-culture he incorporates them into his product line, making the brand popular amongst surfers, hardcore skaters, punk musicians and unique artists.

  • bern

    A helmet brand Bern, founded in 2004, Boston. Bern focuses on designing stylish, innovative, and purpose-built helmets that can be worn all season. At YTS amuse we also have a “Japan Fit” line, specifically designed for our Japanese consumers, enabling a better fit for Asian skull structure. Along with Men’s, women’s and kid’s line, we have various designs/styles to choose from allowing people from all walks of life to find a helmet that match their style and needs.


Company Name
YTS amuse co., Ltd.
Founder and CEO
Taisei Sohn
4F, 2-3-1 Aobadai, Meguroku, Tokyo, 153-0042, Japan
TEL: 03-6415-6818 FAX: 03-6415-6882
Osaka Office
KT Horie 502, 1-10-1 Minami Horie, Nishi-ku, Osaka, 550-015, Japan
TEL: 06-6539-2470 FAX: 06-6539-2471
Customer Service Center
Daigo Bld, 1-29-17 Nakaikegami, Oota-ku, Tokyo, 146-0081, Japan
TEL & FAX: 03-5748-3120
May 1990
20,000,000 yen
Description of Business
Import and distribution of Eyewear, Bags, Sports Goods
Tokyo Mitsubishi UFJ, Ltd. - Ebisu Branch
Mitsui Sumitomo Bank, Ltd. -Shibuya Branch


If you have any inquiries regarding YTS, please fill out the form below.

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Please read the FAQ before contacting us.

I am interested in distributing your product, who can I talk to?
Please fill out the form found in the CONTACT. A sales representative will be in touch.
Where can I check the list of retail stores handling your products?
You can check the shop list of each brand by clicking the brand names below. Please contact the stores directly for updated inventory status.
Is there a flagship store for each brand?
Unfortunately, there are no flagship stores for each brand in Japan yet. You can view and purchase products from our official online store
Who should I contact for repair and aftercare services?
Please contact our customer support center.
YTS amuse co., Ltd. Customer Service